Everyone who is running online ads desires to get maximum results for minimal investment. Converting individuals into paying customers, however, requires trust.
What does that have to do with Re-marketing you may ask? Everything.
Remarketing allows you to specifically target individuals who have previously visited your website but navigated away before they had the chance to complete their transaction. This often happens if customers are interested but unsure or undecided. Some of them might have decided to read reviews first, consult a friend for recommendations, or look for a better deal.
This is when remarketing enters the picture. It allows you to stay top of mind and establish the trust they were initially lacking. You can offer these customers a particular discount, a money-back guarantee or whatever you feel is appropriate to win them over.
For more information on how remarketing works, please see our slideshare on remarketing.