Rugby Canada

Social Media Marketing Campaign for Rugby Canada

Hipwood Digital Rugby Canada Campaign

Hipwood had the privilege to help Rugby Canada while hosting the Americas Rugby Championship in the fall of 2012.   Hipwood joined the team to help provide a social media strategy leading up to and through out the tournament.   Using a very limited ad budget we worked to increase the online exposure as well as helped with written and video content creation and running a live twitter feed.

Some stats versus the average Facebook usage in July and August

Daily number of people sharing stories about your page by 180%

Increase in the daily Reach (meaning number of unique users who viewed Rugby Canada Content through Facebook ) by 200%

Increase of daily Viral activity of 300%

Some stats versus Facebook activity during last year’s Rugby World Cup (9/9/11 – 10/17/11)

We Increased the Daily number of people sharing stories about your page by 40%

Increase in the daily Reach (meaning number of unique users who viewed Rugby Canada
Content through Facebook ) by over 220%

 

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