Sea to Sky Highway

iPhone App to Gamify Driving Behaviour

Sea To Sky Highway

The Sea to Sky Highway from Vancouver to Whistler is among the most breathtaking stretches of road in North America but speeding, illegal passing, inattentive driving, and other unsafe driving behaviours prove that drivers aren’t taking the time to appreciate its natural beauty.

Working with Station X media in Vancouver, Hipwood developed a mobile application that tracks the speed of Sea To Sky Highway drivers and gives them rewards based on safe driving within the posted speed limits. Gamifying the driving experience, the app uses a three strike system against the posted speed limits to help modify driver behaviour.

Hipwood overcome a number of technical challenges to create this innovative application. Using the iPhone’s Location Services and Accelerometer, we developed multi-layer GPS polygons to be able track driver speed, direction and location within the Sea to Sky corridor and against posted speed zones. The data collected was then posted back to a Content Management system using a secure JSON interface.