The Team at Hipwood has been working in Ad operations for over 15 years. We have been involved in all facets of the industry including: direct sales, building ad creatives, ad trafficking, server setup, and affiliate monetization. Our ad server of choice is Google’s Double Click for Publishers, but we are also OAS certified, and we have worked with all major ad server technologies.
Another part of our ad operations experience, has been the integration and creation of innovative sales to operations strategies. We will create a playbook to work with your direct sales and operations team, to simplify the acquisition stream and increase ROI. Finally, we also enjoy developing new traffic monetization models to shake up or wake up your existing processes.